{"id":93708,"date":"2023-08-18T02:27:28","date_gmt":"2023-08-18T02:27:28","guid":{"rendered":"https:\/\/staging.joyn.eu\/quest-ce-quune-base-de-donnees-clients\/"},"modified":"2023-08-18T02:27:28","modified_gmt":"2023-08-18T02:27:28","slug":"quest-ce-quune-base-de-donnees-clients","status":"publish","type":"post","link":"https:\/\/staging.joyn.eu\/fr-fr\/quest-ce-quune-base-de-donnees-clients\/","title":{"rendered":"Qu\u2019est-ce qu\u2019une base de donn\u00e9es clients ?"},"content":{"rendered":"<p>Une base de donn\u00e9es clients est un aper\u00e7u de tous vos clients et de leurs donn\u00e9es. Qu\u2019elles soient \u00e9crites \u00e0 la main dans un \u00e9pais livre en cuir, r\u00e9pertori\u00e9es dans plusieurs listes Excel ou simplement en ligne, il s\u2019agit d\u2019une mine d\u2019or d\u2019informations. <\/p>\n<p>Une base de donn\u00e9es en ligne est particuli\u00e8rement avantageuse. D\u2019un simple coup d\u2019\u0153il, vous avez un aper\u00e7u des principales donn\u00e9es clients : nom, adresse e-mail, anniversaire\u2026<br \/>La base de donn\u00e9es clients est \u00e9galement reli\u00e9e \u00e0 votre bo\u00eete mail. Un seul clic suffit pour envoyer un gentil message \u00e0 vos clients \u00e0 l\u2019occasion de leur anniversaire \u2013 ils seront ravis que vous pensiez \u00e0 eux ce jour-l\u00e0. <\/p>\n<p>Vous pouvez \u00e9galement utiliser votre base de donn\u00e9es clients \u2026<\/p>\n<p>\u2026 pour vos communications personnalis\u00e9es. Informez vos clients de vos offres, changements ou petites anecdotes. <br \/>&#8230; pour mettre vos clients \u00e0 l\u2019honneur. Un anniversaire, une occasion sp\u00e9ciale ou tout simplement un jour de semaine ? F\u00e9licitez-les, offrez-leur des r\u00e9ductions \u2026 Remerciez-les d\u2019\u00eatre l\u00e0. <br \/>\u2026 pour accueillir des clients qui ne sont plus venus. Vous ne les avez plus vus depuis un certain temps ? Envoyez-leur un rappel pour les voir revenir dans votre \u00e9tablissement.<\/p>\n<p>Et tout cela, tr\u00e8s facilement. Envie d\u2019envoyer un message personnalis\u00e9 \u00e0 certains clients ? Il vous suffit de filtrer les donn\u00e9es, d\u2019indiquer les destinataires et d\u2019envoyer votre message.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une base de donn\u00e9es clients est un aper\u00e7u de tous vos clients et de leurs donn\u00e9es. Qu\u2019elles soient \u00e9crites \u00e0 la main dans un \u00e9pais livre en cuir, r\u00e9pertori\u00e9es dans plusieurs listes Excel ou simplement en ligne, il s\u2019agit d\u2019une mine d\u2019or d\u2019informations. Une base de donn\u00e9es en ligne est particuli\u00e8rement avantageuse. D\u2019un simple coup [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1606,1605],"tags":[],"class_list":["post-93708","post","type-post","status-publish","format-standard","hentry","category-la-loyaute-pour-les-nuls","category-merchant-helpcenter-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u2019est-ce qu\u2019une base de donn\u00e9es clients ? - Joyn<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u2019est-ce qu\u2019une base de donn\u00e9es clients ? - Joyn\" \/>\n<meta property=\"og:description\" content=\"Une base de donn\u00e9es clients est un aper\u00e7u de tous vos clients et de leurs donn\u00e9es. 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