{"id":94110,"date":"2023-08-18T08:59:29","date_gmt":"2023-08-18T08:59:29","guid":{"rendered":"https:\/\/staging.joyn.eu\/what-is-a-customer-database\/"},"modified":"2023-08-18T08:59:29","modified_gmt":"2023-08-18T08:59:29","slug":"what-is-a-customer-database","status":"publish","type":"post","link":"https:\/\/staging.joyn.eu\/en\/what-is-a-customer-database\/","title":{"rendered":"What is a customer database?"},"content":{"rendered":"<p>A customer database is an overview of your customers and their data. Handwritten in that thick leather book, listed in multiple Excel lists or just online &#8211; it\u2019s a goldmine of customer information. <\/p>\n<p>An online database is especially beneficial. It gives you an overview of all important customer data at a glance: name, e-mail address, birthday\u2026 Your customer database is also directly linked to your e-mail inbox. With a push of a button, you can send a nice birthday message to your customers &#8211; nothing beats a birthday wish from your favourite merchant. <\/p>\n<p>But you also use your customer database \u2026<br \/>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<br \/>\u2026 for personal communication. Inform your customers about offers, changes or fun facts. <br \/>&#8230; to put your customers in the spotlight. A birthday, special occasion or a regular weekday? Congratulate them, give them a discount\u2026 Thank them for being a customer. <br \/>\u2026 to welcome back customers who\u2019ve stayed away. Haven\u2019t seen them in a while? Send them a reminder and welcome them back to your business.<\/p>\n<p>And it takes very little effort. Want to send a targeted message to specific customers? Filter the data, specify the recipients and send.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A customer database is an overview of your customers and their data. Handwritten in that thick leather book, listed in multiple Excel lists or just online &#8211; it\u2019s a goldmine of customer information. An online database is especially beneficial. It gives you an overview of all important customer data at a glance: name, e-mail address, [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1645,1604],"tags":[],"class_list":["post-94110","post","type-post","status-publish","format-standard","hentry","category-loyalty-for-dummies-mh","category-merchant-helpcenter-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is a customer database? - Joyn<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is a customer database? - Joyn\" \/>\n<meta property=\"og:description\" content=\"A customer database is an overview of your customers and their data. 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