{"id":44999,"date":"2021-10-11T11:13:16","date_gmt":"2021-10-11T11:13:16","guid":{"rendered":"https:\/\/staging.joyn.eu\/?p=44999"},"modified":"2021-10-27T09:53:20","modified_gmt":"2021-10-27T09:53:20","slug":"write-a-convincing-e-mail-this-is-how","status":"publish","type":"post","link":"https:\/\/staging.joyn.eu\/en\/write-a-convincing-e-mail-this-is-how\/","title":{"rendered":"Write a convincing e-mail? This is how!"},"content":{"rendered":"\t\t
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Thanks to joyn you can easily send e-mails to all your loyal customers. Of course you want to avoid that they end up in the recycle bin straight away.<\/p>

Writing the perfect e-mail \u2013 to ensure that it is fully read and convinces? Five tips.<\/p>

1. Writing an e-mail: intriguing subject line<\/h3>

Your subject line determines whether the receiver will click through or not. Writing an e-mail starts with coming up with a line that fascinates, draws the attention, makes people eager to know. Work with an intriguing question – for example \u201cWhat are you having for dinner tomorrow\u201d for your grocery shop.<\/p>

2. Writing an e-mail: friendly address<\/h3>

In your shop you are probably no addressing your customer with \u2018Dear Jan, what can I do for you\u2019? So don’t in your e-mail. Don\u2019t make it too formal, just \u201cHi John\u201d is much better. Don\u2019t you know the first name or do you think that\u2019s too familiar? You could also use \u201cHi Mr <last name>\u201d.<\/p>

3. Writing an e-mail: clear message<\/h3>

An e-mail is an e-mail, not a long two-page letter. How to keep it short? Writing an e-mail means going straight to the point. Focus directly on the benefit for your reader, formulated in crystal clear language.<\/p>

4. Writing an e-mail: convincing CTA<\/h3>

CTA? That is a call to action, a marketing term which \u2018encourages people to act\u2019. Because that is what you want, you want the reader to take action. For example, that he subscribes to your newsletter. Ask it literally: \u201cWant to be the first to hear about all our actions? Subscribe to our newsletter now\u201d.<\/p>

5. Writing an e-mail: Strong PS<\/h3>

A sentence readers almost always see in a text? The post scriptum. Use it when writing an e-mail. Don\u2019t add new information in your PS, but consider it a mini summary where you repeat the benefit and the call to action once more.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

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